Marketing Inspiration in Mancuso Media’s April Newsletter

Marketing Inspiration in Mancuso Media’s April Newsletter

MLB Opening Day 2019

Baseball season is in full swing and our Padres are doing great! Our team had such a fun time watching them win on Opening Day! We love getting together with clients and representatives to celebrate our work together.

Client Spotlight: BBB Famous Faces

We love working with client Better Business Bureau serving San Diego, Orange and Imperial Counties (now BBB Pacific Southwest) on their Famous Faces campaign. The campaign helps local businesses promote their stellar reputations built on ethical business practices and great customer service. We’re gearing up for this year’s Famous Faces campaign – check out the commercial we and our production partners Be Media Films / BlackEye Studio created for Jackson Design & Remodeling last year!

Contact us if you’re interested in participating in this year’s Famous Faces campaign!

The Next Front of the Streaming Wars is the Battle for Ad-Supported Programming

According to Magna Global, OTT (over-the-top streaming) accounts for 29% of TV viewing but so far has only captured 3% of TV ad budgets. And as consumers increasingly flock to internet-connected TV devices, a wide range of players — from tech giants, to device sellers to TV networks and more — are building services to capture a share of the ad dollars that will inevitably flow into the OTT ecosystem.

Learn more about the future of streaming entertainment and advertising, including who currently leads the market in OTT advertising, on Digiday.

Marketing Tidbits

Stay abreast of current marketing trends with 3 articles handpicked by our team!

More People Will Turn to Their Mobile Device Instead of TV for Entertainment in 2019
OOH (Out of Home) Advertising Spend Jumps 4.5% in 2018, Reaching a Record High
2019 YouTube Demographics

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