Your Marketing Crystal Ball: Mancuso Media’s Newsletterđź”®

  How Digital TV Delivery Will Change How NBCUniversal Sells Ads for the 2028 Olympics By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its EVP of strategy and business operations, Krishan Bhatia, in an interview with AdExchanger. This will enable more addressable, contextual ads, improving consumer…

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