Mancuso Media Makes Merry!
Our team had a blast celebrating 2019’s successes and the holiday season at the Omni La Costa Resort in Carlsbad. We hope you and yours had a very happy New Year, and a great start to 2020! Is your marketing plan ready for the new year?
Super Bowl Ads Sell Out Early For First Time in Five Years
Fox Sports sold out of Super Bowl LIV inventory by the end of November, the first time since December 2013’s sell-out ahead of the 2014 broadcast of Super Bowl XLVIII a network has not gone down to the wire to dispense with its high-priced ad slots. This suggests advertisers have found new appeal in the live telecast, possibly driven by the reduced number of ad breaks that will be included in this year’s game.
Learn more about the factors influencing this year’s strong in-game commercial sales, and keep your eyes peeled for some of our clients during Super Bowl coverage!
These 4 Visual Trends Will Dominate 2020
Adobe Stock has released its annual Visual Trends Forecast, attempting to predict the emergent visual trends marketers should expect to see and embrace in 2020. 2020’s visual trends are predicted to be “deeply connected to larger cultural, economic and social movements.” Adobe calls them: All Ages Welcome; Express Yourself; Makeup is Not a Mask; and From Me to We.
These four key visual trends, on topics ranging from inclusion to community to radical self expression, will help marketers and advertisers craft campaigns that resonate with audiences.
Learn more about these trends and how to use them to craft compelling campaigns in Adweek.
:30s Now Represent 2/3 of Digital Video Ads Served
For all the buzz surrounding shorter-length formats – especially the six-second bumper spots – :30s dominate the share of digital video ad impressions served and appear to be trending upward. The :15 is the next most dominant commercial format length, currently representing 32% of all digital video ad impressions served in the third quarter of 2019.
Learn more about the most common digital ad formats.
Stay abreast of current marketing trends with 3 articles handpicked by our team!