Client
Heating & Air Company
Opportunities | Objectives
Improve market share and help the company expand into new regions. Position as the leading HVAC provider in a highly competitive market.
The objective was to increase call volume and web inquiries while tracking leads and maintaining continuity across all platforms, resulting in increased sales & return on ad spend.
Strategy
We employed a multi-tiered, multimedia campaign consisting of broadcast television, out-of-home, digital, OTT/CTV, and other media to increase their brand equity and drive web traffic, direct inquiries and phone calls generating quality leads from residential homeowners in a specific demographic and region.
Results
Throughout the years of our partnership, this client has been established as one of the most respected and recognized HVAC companies in their market. They have had a substantial increase in sales, brand awareness and market share. It is this seamless, integrated approach, combining all facets of traditional, digital, social and radio advertising that has driven sales increases and exceeded client expectations.
Featured Media:
50th Anniversary Employee Testimonial – Good Is Never Good Enough
Client: Mauzy Heating, Air & Solar
Local TV Commercial
Local Television Commercial
Freeway Billboard
Outdoor | Out-of-Home Advertising
Billboard – Promotion
Outdoor | Out-of-Home Advertising
Promotional Signage
Out-of-Home | Bus Shelter Ad
Bus Wrap | Branding
Outdoor | Out-of-Home Advertising
SD Padres Batting Order ‘Sponsored by’
Local Television In-Game Sponsorship
MLB In-Game Sponsorship Banner
Local Television
Featuring On-air talent LaDonna on KOGO 600
Radio Advertising
Featuring On-air talent John & Tammy on 103.7 KSON
Radio Advertising
