Healthcare

Client

A premier collection of teaching hospitals & medical centers; provider of specialty health care and wellness.

Opportunity

Insure that the organization dominates the share of voice in the region for people who are looking for health care and specialty procedures.

Solution

Mancuso Media put together an integrated branding campaign combining Television, Radio, Digital & print ads to both inform and educate the local market & keep the client’s brand top of mind.

Plans incorporated ads on 6 local television stations including pre-roll video on TV station websites; 5 local Radio stations and ads in targeted local print publications including magazines & newspaper.

Paid Search was also deployed as a lower funnel initiative for people who were actively searching for primary care & specialty services.

Results

We met the goal of keeping our client top-of-mind for both new and ongoing patients, and the Physicians & Administrators at these hospitals mentioned they experienced a notable increase in volume of patients during this time frame.

We were able to over-deliver premium placements across both TV and Radio for the client and negotiated bonus spots. GRPs were much higher than anticipated, surpassing client expectations.