Client
UC San Diego Health, well-respected state research, and teaching medical center and hospital facility in San Diego, CA
Opportunity
Create market-wide awareness of the U.S. News & World Report’s award to UC San Diego Health as the #1 Hospital in San Diego, and # 5 Hospital in California for 2021-22
Solution
Mancuso Media put together an integrated linear television and out-of-home campaign to communicate this honor. The television buys consisted of :10 second promotional sponsorships featuring the badge graphic during key newscasts on the 5 major television stations in the San Diego market. The TV buy was supported with high-profile bulletins on some of San Diego’s most traveled freeways.
Results
We met the goal of educating San Diegans of the U.S. News & World Report’s outstanding hospital designation for UC San Diego Health for 2021-22
We were able to over-deliver with added value in the form of no charge sponsorships on each of the TV stations, and an added value bus shelter ad campaign in the 2-3 mile radius surrounding the La Jolla hospital campus.
