Your Marketing Crystal Ball: Mancuso Media’s Newsletterđź”®

  How Digital TV Delivery Will Change How NBCUniversal Sells Ads for the 2028 Olympics By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its EVP of strategy and business operations, Krishan Bhatia, in an interview with AdExchanger. This will enable more addressable, contextual ads, improving consumer…

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You’ve Scored Marketing Tips with Mancuso Media’s March Newsletter!

Super Bowl LIII Buzz CBS reports a total audience of 112.7 million viewers for this year's Super Bowl across all platforms and out-of-home viewing. The San Diego market was the 8th highest rated in the country, with a 50.3 HH rating and a 75 share. When it comes to the ads, YouTube said viewership of Super Bowl ads was up 58%…

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