Published by Mancuso Media
What changed in marketing last year?
Over the course of 2022, marketing underwent numerous changes. Strategies became more data-driven, and the numbers are talking! Content now reflects the values of a company, showing customers what the brand stands for instead of just the benefit of a product. As marketing itself changes, marketing agencies like Mancuso Media have to consistently pivot and adapt. Luckily, we’re experts at that!
Source: HubSpot
What will marketing look like this year?
2023 is going to be a big year for marketing as we continue to be agile enough to transition with the ever-changing media landscape, client needs, audience behaviors/habits, and market fluctuations. We expect to see growth in video marketing, and an increased need for brands to truly show their values to customers. At Mancuso Media, through our unique approach applying cutting-edge media planning and buying strategies on national, regional, and local levels, we feel prepared and excited for what this year of marketing has in store!
Have you created your 2023 marketing plan? Contact us today and we’ll get started!
