Published by Mancuso Media
Consistent TV Presence Drove 23% Lift In Site Engagement In Q1
An analysis from Comcast Cable’s sales division, Effectv, and the TVSquared attribution platform found significant lifts in website engagement for brands that had a consistent television presence during Q1 2020, and a decline for those that didn’t.
Advertisers that remained on air experienced 23% more website engagement in subsequent weeks, on average. Those that went off air saw website visits drop by an average of 20%. Crisis-relevant creative also helped – between March and April, brands that ran COVID-19-related creative saw an average lift of 37%, while those that did not saw 13% lift.
But maintaining an ongoing TV schedule was even more important. Brands that ran consistent, week-by-week schedules of pandemic-focused ads saw a 41% increase in immediate visitors, on average, while those that ran pandemic-focused ads but had inconsistent schedules actually saw visitors decrease by 21%, on average.
Learn more from MediaPost.
Everything You Need To Know About The 2019-20 NBA Season Restart
The 2019-20 NBA season went on hiatus on March 11 amid the coronavirus pandemic. The season will restart on July 30th with 22 teams at Walt Disney World Resort, with the Finals ending no later than October 13th. There will be no live fan attendance, and the NBA has worked closely with infectious disease specialists, public health experts, and government officials to establish a rigorous program to prevent and mitigate the risk related to COVID-19, including a regular testing protocol and stringent safety practices. The 2020-21 regular season will likely begin on Dec. 1, 2020.
Get more answers to common questions about the NBA restart here.
What Sets Mancuso Media Apart?
What sets us apart from other media buying and advertising agencies? Is it our agile approach? Is it our ability to be nimble and make changes at lightning speed? Is it our holistic strategies and custom campaigns that get your brand found no matter where your customer is within their purchasing journey? The answer is “YES” to all of the above and so much more! Enjoy our video and find out how we can help your business achieve its optimal success! Let us help you get your brand on today!
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