The Local Business Landscape in 2021 - Mancuso Media : Mancuso Media

Published by Mancuso Media

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change

Google has announced that its ad tools will no longer support individual tracking of users across websites starting in 2022, in addition to the previously announced plans for ending of support for third-party cookies – the key tool for such tracking. This is a big change: advertisers use data collected from people’s browsing across the web to figure out whom to serve an ad to, and whether that person then went on to buy the advertised product; after this change, they won’t be able to get as detailed a picture of either.

Advertisers are split on whether this move is good for consumers or Google increasing its anticompetitive stranglehold on the digital advertising market, but regardless of Google’s moves, individualized user tracking isn’t likely to survive additional regulatory action on privacy in the vein of the GDPR and CCPA.

Learn more from the Wall Street Journal.

Browsing on tablet and laptop

The San Diego Food Bank Faces Heightened Need

Our client the San Diego Food Bank has seen peak demand during the coronavirus pandemic and the economic downturn that accompanied it, and continues to face urgent need for emergency food assistance from more people than ever. Even as businesses reopen, food insecurity remains high for vulnerable San Diego children, families, and elderly.

We’re helping the San Diego Food Bank fight hunger in San Diego through supporting their digital marketing efforts. You can help fight hunger and feed hope for neighbors in need by donating or volunteering.

See how you can help.

San Diego Food Bank COVID-19 donor appeal

California Entrepreneurs Unfazed by Pandemic as New Business Licenses Jump by Nearly 22%

Some positive news!

Despite an uncertain economy amid the pandemic, applications for new business licenses are on the rise. In California, 442,324 were filed in 2020, a 21.7% increase from the year before, according to an analysis of data that the U.S. Census Bureau developed with economists and the Federal Reserve. And across the U.S., about 4.4 million applications for new businesses were filed last year, compared to roughly 3.5 million in 2019. Many of these emerging entrepreneurs are finding social selling through social media apps like Facebook Marketplace and Instagram incredibly effective for their new businesses.

Learn more from the Times of San Diego.