Published by Mancuso Media
Super Bowl LIII Buzz
CBS reports a total audience of 112.7 million viewers for this year’s Super Bowl across all platforms and out-of-home viewing. The San Diego market was the 8th highest rated in the country, with a 50.3 HH rating and a 75 share.
When it comes to the ads, YouTube said viewership of Super Bowl ads was up 58% over last year overall, and up 78% on mobile. Verizon takes home the trophy for the most popular Super Bowl ad, but Pepsi, Bud Light, and other brands pulled in their own honors – read more about the most retweeted ads, brands that racked up the most online mentions, and more on Marketing Land.
Client Spotlight: Mancuso Media Clients & Super Bowl LIII
Mancuso Media clients Mauzy Heating, Air & Solar and Evans Tire & Service Centers aired commercials around the Big Game, taking advantage of that huge, engaged audience. Did you spot them?
Why TV Advertisers Need A Second Screen Strategy
Are you wasting valuable ad dollars on TV commercials while your audience is distracted scrolling on their phones? It’s tempting to view this second screen as a hindrance, but a strategic approach can turn it into an asset when you create an immersive experience by targeting consumers who are viewing or have just seen your TV commercial with relevant creative on their mobile device. See more on Forbes.
Marketing Tidbits
Stay abreast of current marketing trends with 3 articles handpicked by our team!
TV Networks Beware: Auto Ad Spending Growth Will Slow to a Crawl This Year
How Brands Can Think Beyond International Women’s Day
How Much Will Retail Sales Grow This Year?
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