The success of an advertising campaign is based on a number of elements, i.e., creative strategy, budget, market factors, etc., but none are as critical as making the best media mix decisions for your product. In order to develop a highly-targeted and strategic plan, you need the expertise that can only be achieved by years of experience, a thorough understanding of the market, and development of long-term relationships with key media partners. It is through these relationships that we are able to negotiate not only the best rates and placements, but the maximum promotional and added value to optimize results for our clients.
Our media planning process is extensive. We begin with a thorough needs analysis of your goals and expectations, as well as looking at what your competitors are doing on a regular basis. We then build a comprehensive, quantitative and qualitative profile of your potential customer based on gender, age, buying habits, income levels, how they consume media, etc. With that information we work within your budget to research and develop a strategically-targeted plan with the best media channels to influence the right audience the precise number of times necessary for your messaging to resonate. This allows you to achieve your goals while minimizing waste.
At Mancuso Media, we understand how important it is to stay on top of the ever-changing media landscape, exploring new media channels as well as the tried-and-true traditional elements as appropriate. We are experts in terrestrial and digital radio, traditional television/cable and connected TV (OTT), Out-of-Home, print, email blasts, and digital such as programmatic buying, banner ad campaigns, SEO, SEM, PPC, Social Media, etc. across all devices. And, of course, we provide ongoing media campaign measurements and analytics in order identify and respond to under-performing media channels, market changes, and ratings fluctuations, etc. as they occur.