As more and more viewers are consuming their TV content online, it is imperative to include OTT/Connected TV in your plans.
OTT/Connected TV is any television content that is streamed over the internet. These non-skippable ads are being served over smart TV’s or connected devices on streaming services such as Hulu, Sling, Roku and hundreds of smaller online niche providers where your audience may be viewing content. Streaming ads run across devices via TV sets, mobile devices, computers, and tablets.
How Streaming is Different from Linear/Broadcast TV
With this platform we can advertise your product or service to a very specific audience that we buy programmatically and is customized for each advertiser.
The advantage of CTV over linear television is that we target the person who fits your target demographic and has shown through their behaviors that they may be in the market for your product or service. This provides a one-to-one relationship with your prospective customers. Linear or broadcast television targets the program that potential customers are likely to be watching.
Enhanced Targeting Capabilities
Also known as ‘Programmatic advertising’ via TV, it allows the advertiser to choose not only where they want to advertise from a geographic standpoint, (locally, regionally, nationally, or by zip codes), but they can also include many different layers of targeting to create the ideal ‘custom audience’ for your product or service, while minimizing waste.
There are thousands of options to select criteria such as age/gender, household income, nationality, interests, online and offline behaviors, etc. to target the audience specific to your product or service.
Reporting & Tracking Capabilities
Unlike linear/broadcast, cable, or satellite television, we can monitor your ad’s responses via placement of a tracking pixel on your website. This ensures we are optimizing your buys to provide maximum ROI.
Is it Affordable?
Since there are so many niche providers and a continuously-growing number of streaming services, there are unlimited opportunities for advertisers. You no longer need huge budgets to advertise your product or service on television. TV advertising has become much more affordable with these new targeted options and Mancuso Media can help you maximize your budget and generate results!
Benefits of using Mancuso Media for your OTT Media Buying
Mancuso Media has the experience and expertise to develop a highly-targeted OTT/Connected TV plan, placing your ads in premium content with hundreds of providers, designed to impact YOUR specific audience segment.
Give us a call today at (760) 632-8211 and get your brand on Connected TV!
