Published by Mancuso Media
Audio Advertising has hit an all-time high
As some of the largest tech companies start to invest in digital audio
services, we can predict that this year is going to be a big turning
point for Audio Advertising. We have noticed a significant increase in
spending as internet users begin avidly seeking out digital audio. It is
predicted that terrestrial radio will account for almost two-thirds of
audio advertisements.
This year, US advertisers will spend 5.59 billion on digital audio service ads, an increase of 16.0% over 2020.
-Emarketer
Benefits of terrestrial radio
- Local community connection for advertisers
and prospective customers - Promotional opportunities to connect with
potential customers through on-site events
for 1-1 engagement - Audience loyalty – Listeners tend to frequent
the same stations or on-air personalities on a
regular basis - Product credibility-Terrestrial radio offers the
opportunity to have local radio talent
endorse their products and services - Has a higher “recollected reach” and brand
name retention than other media.
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